List 4 Less Florida Real Estate
Coach & Caroline Santoni

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Lower Listing Fees for Florida Homeoners.

Welcome Neighbors and Friends,

Let us first introduce ourselves. I’m Coach Santoni, licensed Broker & Owner of List 4 Less Florida Real Estate and I'm Caroline Santoni, CFO for a SW Florida Environmental Restoration Co. as well as a licensed Realtor & Home Staging Consultant.

Combined, Caroline and I have over 60 years of Sales, Home Staging and Financial Accounting experience.

We have successfully closed millions of dollars in real estate transactions here in SW Florida as well as Colorado Springs Colorado. Our specialty is listing, staging and selling residential homes.

Instead of paying 5% - 6% traditional big box real estate company listing fees. Our clients did the math and saved thousands of dollars in real estate listing fees without sacrificing professional services.

We are not a franchise. But a family-owned business, located right here in the beautiful Sarasota-Bradenton Florida community.

When you hire us, you get us. Not a transaction coordinator or an assistance you never meet. When you call, text or email us we respond directly to your questions and concerns.

Selling your home!

Remember, selling your home is not about hiring friends, relatives or even Lucy's sister the realtor. It is a business decision and 100% about your privacy, and the equity in your home.

Our Program!

We only charge 1.5% to list, market, and sell your home. You decide what % you wish to offer the buyer's agency side of your transaction. 

Bonus Offer:

When you list your home with List 4 Less Florida Real Estate, and we sell your home without another real estate agency or realtor involved in the transaction.

You will pay our 1.5% listing fee and only a 1.5% buyer's agency selling fee. Saving you thousands more in selling costs and earning you more equity dollars.

Remember: You could pay more, but why would you?

Our Marketing Plan:

No gimmicks or pie in the sky promises. You'll receive all of our combined years of sales, staging and accounting management experience.

In today's competitive and ever-changing real estate market. Caroline and I have seen both the ups and downs of the real estate industry.

We understand how important it is to properly stage, declutter, and correctly price your property, for a successful sale.

We will market your home on various websites like and Zillow to name a few. We will notify over 8500 licensed local realtors that your home is available for sale on our exclusive (MLS) Multiple Listing Service.

We will outline all the particulars that make your home special and how they can schedule a day and time to preview your fabulous property.

We'll market your home to the world. Buyers will be able to visit your property, no matter where they are, 24 hours a day, 7 days a week. Prior to contacting their realtor or us directly to schedule a private showing.

What you can expect:

·         Just Listed notification sent directly to local real estate agents.
·         Professional interior/exterior and aerial photos (where permitted).
·         Coordinated and confirmed scheduled appointment showings.
·         An electronic or combination lock box provided with security notifications. 
          All showing activity monitored and feedback collected from realtors.             
·         All escrow deposits held by a licensed title company for safe keeping.
·         Community HOA documents will be uploaded to MLS when available.
·         Homeowner disclosures will be uploaded once completed to the MLS.    
·         We'll communicate & negotiate all contracts with our client's involvement.
          Professional representation throughout the entire contracted timeline.

We will deliver the professional services you expect and deserve when marketing your property for sale.

Remember: “You can Pay more, But why would you?"

Still unsure - then do the math! 

   $500,000 Selling price 

   x 6 % Total Traditional brokerage fees  

That equals $30,000 charged to sell your home when using the 6% traditional big box real estate agency fees.

**Now let's Compare 

  Same $500,000 Selling price 

  x 1.5 % Listing 4 Less Florida Real Estate listing Fee 

That is only $7500 charged to sell your home.

You Just Saved

You could Pay more, but why would you?


Call Today and Compare, it could save you thousands.

Coach Santoni & Caroline Santoni
Broker/Owner - Broker Associate


Please text or contact me at 813-784-1188.

Due to robotic calls.

Please leave a brief message and I will return your call within 24 hours

We look forward to working with you!


Contact Me


What my clients are saying  

Coach Santoni went beyond the scope of a normal realtor in our opinion. He helped us overcome a permitting issue on our garage. And with his List 4 Less program saved us over $17k in listing fees. Another real estate company we spoke to Coldwell Banker wouldn't even discus a discount on fees. Being in the military we've moved around a lot, I can say without a doubt working with Coach Santoni was by far our best experience ever selling a home. He's worth more then what he charges.


~ Corky Newcombe

I highly recommend Coach Santoni if your looking for realtor who will represent you every step of the way. He helped us navigate through a lengthy inspection report and resolved some issues so we had a smooth closing. He also saved us a lot of money.


~ Jeffrey Han

Coach sold my house within 24 hours.  He is not only a good realtor, but he will be in your corner to get you the best deal.  You cannot go wrong with him on your side.   He also helped me find my new home. Together, we negotiated a great deal and he was there for the home inspection to help me understand the issues that the inspector uncovered. He made the whole experience less stressful.


~ Nada Samuelson

If you ever need a Realtor, I wholeheartedly recommend Coach Santoni of Not only did he manage to get our house listed and sold during these difficult times, but he has also been extremely helpful in other ways that are not really within the scope of a Realtors duties. He is also very prompting responding to my text messages, emails and phone calls--something I find very important in a Realtor. Last but certainly not least, he gives you a break on the Listing fee. If you are looking for an excellent Realtor, call him!


~ Elaine McDonald

I was a little hesitant to go with a smaller company but we are very pleased we did. We interviewed other discount real estate company's like Rex and Redfin as well. However once we sat with Coach Santoni and talked to him about our property and his services it was a no brainer. Coach's numbers were right on and he sold our home in 48 hours. He also represented us during all inspections even attended the closing. We have sold a lot of homes in the past and this was by far the best experience we ever had. I highly recommend Coach Santoni if your looking for professional representation, experience and a sincere person to represent you.


~ James & Tania Bush

As a retired woman I was very careful who I decided to list my home for sale with. I spoke with the usual company's, Remax , Coldwell Banker and Coach Santoni. I had received his post card many times and felt I at least needed to compare his program. Well am I happy I did. Not only did he sell my home in less then two days, he sold it for several thousand dollars over the asking price. I was so happy, I asked him to help me find my new home. Which he did, and he negotiated a price I was comfortable with. Let me just say this. If your on a fixed budget and need an honest person to help you sell your home. You would be foolish not to hire Coach Santoni to be your realtor. It was a very good experience for me and I'm happy I did.


~ Patty Runyon

If Your Looking for a professional realtor who cares about the job his does for you, then contact Coach Santoni. He was there for me during a tough time. He helped guide me through the whole process in the sale of my home.


~ Barbra Nichols

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